2/12/2023 0 Comments Lucidchart for students![]() Using The Freemium Model To Acquire Enterprise Customers ![]() That’s largely because “None of us had a background in sales, but what we knew and originally were passionate about was building a great product,” Karl tells me.ĭespite the importance of talking to customers and organizations for customer discovery and sales, the company’s real focus was on “building a product that was as easy to use and intuitive as possible.” This is actually also the philosophy that companies like Slack and Dropbox employed in their early days. Though Lucidchart now has a large number of enterprise customers, including Google and NBC Universal, the company wasn’t always playing the B2B SaaS game. It also allowed Karl and Ben to hire someone to wear the finance, marketing, and business development hats that person was Dave Grow, who joined the company as its President and COO. That money ultimately gave Ben the confidence to quit his full-time job and double-down on building and growing Lucidchart. ![]() ![]() Eventually, the pair went on to acquire their first paying customer and raise an additional $200,000 from Karl’s network. The Utah basement Lucidchart's founding team worked out of for six months.
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